about us

We are one of the UK’s pioneering full-stack Business Intelligence consultancies. Driven by a passion for data innovation, we transform businesses by turning complex data into actionable insights—and we’re ‘byte’-sized geniuses at what we do. Become a dominating force in your industry with the expertise of our team.

We are Your Partner in Data.

Meet Our Experts

The brilliant minds driving our success.

Daniel Stevens

Tech Lead

Daniel drives innovation in data engineering and Python development, delivering powerful integrations and analytics solutions tailored to modern business needs.

Oliver Whitaker

Chief Marketing Officer

Oliver heads up marketing at APIWISE, bringing experience from Lloyds Bank. He’s the voice behind our LinkedIn and the strategist growing our digital presence.

Thomas Callaghan

BI Coach

Thomas is our BI Coach at APIWISE. A qualified teacher with a computer science background, he brings real hands-on knowledge and simplifies BI for every skill level.

Aadil Farooq

Head of Data

Aadil heads up data at APIWISE, bringing experience from Evri. With strong skills in Power BI, SSRS, and SQL, he ensures data works seamlessly for clients.

Anita Hewitt

Project Manager

Anita brings 25 years of project management experience to APIWISE. A natural organiser and problem-solver, she keeps projects on track—when she’s not gardening, that is.

Ginny Fox

Marketing Consultant

Ginny brings 15 years of marketing experience to APIWISE, previously at Grattan. She’s passionate about campaigns, customer engagement—and hitting the road on her motorbike, too.

Bespoke API Solutions

Empowering your team with integrations and insights that drive performance and profitability.

A Collective of BI Specialists

We’re a close-knit team of engineers, architects and strategists dedicated to building best-in-class API experiences. From start-ups to enterprise, we harness the latest frameworks and best practices so your integrations are reliable, scalable and future-proof.

Trailblazers in Integration & Insights

We don’t just connect systems; we elevate operations. By embedding real-time data pipelines and analytics hooks, we transform raw information into strategic intelligence—empowering your team to move faster, innovate smarter and outperform the market.

What We Do

Whether you’re an industry icon or an ambitious challenger, we turn your toughest connectivity challenges into performance-driven solutions.

API Design & Architecture: Crafting clean, versioned contracts that stand the test of time.

Development & Deployment: Automated CI/CD pipelines, containerised microservices and rock-solid testing.

Monitoring & Optimisation: End-to-end observability, proactive alerts and continuous performance tuning.

Your Analytics Journey Starts Here

“Data is the new oil, but without the right tools and insights, it’s just crude.”

Dan, Tech Lead

Begin Your Journey