HubSpot & Salesforce Integration Partner (UK)
A HubSpot-Salesforce integration goes wrong in the details: field mappings, deduplication, sync direction and reporting. We scope it from a paid Health Check, build it senior-led to a fixed price, and tell you honestly when the native connector is all you actually need.
Yes. APIwise is a UK, vendor-neutral integration partner that connects HubSpot and Salesforce (or either with your finance and other systems). We sync contacts, deals, lifecycle stages and attribution, and handle field mapping, deduplication and conflict rules. Scope and price are fixed from a paid audit first, before any build.
HubSpot and Salesforce both want to be the source of truth, so contacts duplicate, deals fall out of sync, lifecycle stages drift and attribution stops adding up. Sales and marketing end up arguing over numbers neither system can reconcile. Getting field mapping, dedupe and conflict rules right is fiddly, ongoing work most teams don't have the time or specialist knowledge to own.
What you get
- One reconciled view of contacts, companies and deals across HubSpot and Salesforce — no duplicate records, no arguments over whose number is right
- Lifecycle and attribution that flow cleanly, so marketing-sourced pipeline and sales reporting finally agree
- A documented integration you actually understand — every field mapping, sync direction and conflict rule written down, not locked in someone's head
- A fixed price and scope agreed before we start, and an honest answer on whether you even need a custom build
The right approach, chosen honestly
We assess whether the native HubSpot-Salesforce connector, an iPaaS (such as Workato, Tray or Make) or a custom build fits your case. For simple two-way contact and lead sync, the native connector is often fine and cheaper than us building anything — and we'll say so.
Field mapping and dedupe done properly
A documented mapping of every synced field, plus deduplication and matching rules so a contact in HubSpot and a lead in Salesforce resolve to one record, not three. This is the part that quietly breaks most integrations, handled deliberately.
Sync direction and conflict rules
We define which system owns which field, the sync direction for each object (contacts, companies, deals, lifecycle stages, owners) and what happens when both sides change — so edits don't silently overwrite each other.
Reporting and attribution that reconcile
Lifecycle stages and deal stages mapped so funnel reporting holds up, plus campaign and source attribution flowing through cleanly — so marketing-sourced pipeline and sales numbers finally agree.
Audit
A fixed-price Integration Health Check: we map both instances, your objects, custom fields, existing automations and where data currently diverges. You get a written field-mapping plan, the recommended approach (native, iPaaS or custom) and a fixed-price proposal — before any build.
Scope
We lock the scope from the audit: exactly which objects and fields sync, in which direction, the dedupe and conflict rules, and the lifecycle and attribution mapping. Fixed price, fixed scope, agreed in writing — no open-ended day rates.
Build & test
Senior-led implementation in a sandbox, or with a controlled subset first, so we prove dedupe and conflict handling on real records before touching live data. We test sync direction, edge cases and reporting, then run in parallel and verify both systems reconcile.
Handover & care
Cutover with monitoring in place, plus documentation of every mapping and rule so your team understands exactly what syncs and why. An optional Care & Connect retainer monitors the sync, fixes issues and adapts it as your CRM setup evolves.
Isn't the native HubSpot-Salesforce connector enough?
Often, yes — and we'll tell you when it is. For straightforward two-way contact, lead and basic activity sync, the native connector is reliable and far cheaper than a custom build. Teams need us when mappings get complex, deduplication is messy, you're syncing custom objects or deals, attribution has to reconcile, or you're also connecting to finance and other systems.
Which system should be the source of truth?
It depends on how your teams work, and it's usually field-by-field rather than all-or-nothing — marketing data may be owned by HubSpot while opportunity and account data is owned by Salesforce. We define ownership and sync direction per object and field during the audit, so nothing gets silently overwritten.
Can you connect HubSpot or Salesforce to our finance or other systems too?
Yes. We connect either CRM to tools like Xero, QuickBooks, Sage and Stripe so deals, invoices and customer data stay aligned. We're vendor-neutral and choose the native connector, an iPaaS or a custom integration strictly on the merits.
How much does it cost and how long does it take?
Most clients start with a fixed-price Integration Health Check (£1,950–£2,950), usually completed in one to two weeks, which produces a scoped fixed-price plan. Build Sprints typically run £8,000–£20,000 depending on complexity. These are indicative UK ranges, not quotes — you'll always have a fixed price before we start.
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